RidgeCoin Jewelry Co. generated $1.4 million in sales during a single TikTok LIVE. Owner Tasos Kolokouris shares how the family-owned jewelry, coin, and collectibles business turned LIVE selling into a major growth channel while growing its TikTok following from roughly 170 to more than 17,000 in four months.
Tasos explains how RidgeCoin uses daily LIVE streams, consistent content, $1 auctions, and a broad product mix to keep viewers engaged and reach different customer segments. By moving between gold coins, currency, jewelry, and watches during major streams, the team can refresh its audience throughout a show while building a community that returns for both the products and the personalities behind the brand.
What You'll Learn in This Episode:
How RidgeCoin Jewelry Co. grew from roughly 170 to more than 17,000 TikTok followers in four months through consistent streaming, videos, shares, and engagement
Why RidgeCoin starts products at $1 during LIVE auctions and how temporary auctions help the team sell a large volume of inventory quickly
How RidgeCoin's $1.4 million LIVE used different product categories to reach new customer segments
Why LIVE sellers should watch metrics like GMV per hour, clicks, hearts, pass-through rate, and chat activity to understand when a stream needs more energy
How RidgeCoin uses TikTok Shop's Shop Tab for high-volume products customers want to purchase 24 hours a day
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