The collector experience doesn't exist in isolation: it's shaped by the infrastructure around it, the web connecting artists to galleries, galleries to new audiences, and new audiences to the work. The problem is, that infrastructure has gaps.
Ade Sanusi, founder of Art Meets Culture (@artmeetsculture), has spent years identifying where it fails and building his own answer to it. Through events, brand partnerships, talks, and a brilliant podcast, he creates what he calls cultural infrastructure for the next generation of artists - in particular those trying to build careers without traditional entry points. He came up through the music industry, and in my opinion the parallels he draws make the picture very telling.
I am the first to tend to describe the art world as an 'ecosystem' but I like how Ade reframes it as infrastructure. Unlike an ecosystem, infrastructure feels tangible -it can be measured, objectively critiques and rebuilt. And that's exactly what he's doing.
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