Can't afford a Birkin bag? You can still own a piece of the company that makes it. We spoke with Markus Hansen, a portfolio manager at the global money manager Vontobel. He invests in the world's most exclusive brands for a living. While most companies want to sell as much as possible, the top players in luxury hold back supply to protect pricing power. Hansen shares 5 luxury stocks that are great at playing the long game. As always, this is not financial advice.
Chapters:
0:00 Intro
0:24 Investing in luxury stocks
0:41The scarcity playbook: pricing power explained
1:11 Only 30 luxury stocks exist
1:27 3 keys to successful luxury brands
2:52 How to pick top luxury stocks
4:45 Stock 1 - Hermès (RMS)
8:23 Stock 2 - Richemont (CFR)
13:10 Stock 3 - Ferrari (RACE)
17:48 Stock 4 - Brunello Cucinelli (BC)
20:41 Stock 5 - Formula One Group (FWONK)
Our thanks to Markus Hansen! https://am.vontobel.com/en/people/markus-hansen
This episode of Ticker Take is brought to you by Global X Canada, which has a billion reasons to celebrate! The Global X Nasdaq-100 Index ETF (QQQX) has officially surpassed $1 billion in assets under management¹, an exciting milestone made possible by the continued trust of Canadian investors and advisors. With a management fee of 0.15%*, QQQX offers the lowest-cost access to the Nasdaq-100 in Canada.**
¹ Source: Global X Investments Canada Inc. as at July 31, 2026
*Plus applicable sales taxes
** Source: Morningstar Direct, as at July 31, 2026. Among Canadian-listed ETFs tracking the Nasdaq-100®, based on management fee.
Learn more here: https://www.globalx.ca/product/qqqx
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I’ve covered the stock market for more than 25 years and worked at places like Bloomberg and Fortune. I launched my YouTube channel to share with you the investing insights I've had access to! Why Ticker Take? Well, there are thousands of stocks. They all have different TICKER symbols. We explore lots of them and talk to experts…getting their…ticker take!
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