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Google is giving us a pretty clear look at what comes after AI search visibility: AI agents that don't just recommend brands, but help consumers take action.

In this week's Found in AI news update, I'm looking at several recent Google developments that make much more sense when considered together.

Google DeepMind says Gemini is evolving from a model into an agent. Meanwhile, Google is adding more of the customer journey directly into Search and AI Mode, including flight price tracking, hotel research and booking, product discovery, visualization, price comparison, and more.

So, what happens when getting recommended by an AI engine is only step one?

In this episode:

  • Why Google DeepMind is thinking beyond the chatbot
  • How AI Mode is expanding from travel research into hotel booking
  • What Google's home decor features tell us about the changing buying journey
  • Why AI search visibility is still critical, but may actually be the beginning of the journey
  • The difference between being recommended by an AI engine and being ready for an AI agent to take action
  • Why agentic commerce will require more than content and SEO teams alone

Plus, I share why marketers should start asking a new question: Once an AI engine finds, understands, trusts, and recommends your brand, can an AI agent actually do something with it?

Resources mentioned:
Google DeepMind on Gemini's evolution from model to agent
Google's new AI Mode travel and hotel booking capabilities
Google's AI-powered Search features for home decor

Programming note: Found in AI is taking a short Labor Day break, so there won't be a Tuesday episode next week. We'll be back with a new episode the following Thursday.

I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at cassie@cassieclarkmarketing.com. 

Or request your AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/

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