3 Social Media Marketing Mistakes Small Business Owners Make (And How to Fix Them) | Jessie Long

Alternate option if you want it slightly more searchable:

Top 3 Social Media Marketing Mistakes Small Businesses Make + How to Grow Engagement | Jessie Long

Are you posting consistently on social media but not seeing growth, engagement, or sales? In this episode of Passion, But Make It Profit, Julia Foster sits down with Jessie Long of Jessie Long Social Media Marketing to break down the top three social media marketing mistakes small business owners make and how to fix them.

Jessie shares real-world experience growing accounts like The Common Ground and Picklebacks to over 13,000 followers and 250,000 monthly reach in a small local market. Together, Julia and Jessie unpack simple but powerful shifts that can dramatically improve your social media strategy without overcomplicating your content plan.

In this episode, you will learn:

  • Why only posting promotional content hurts your social media growth

  • How to build brand connection by sharing your story and showing your face

  • The importance of engagement strategy and why posting and ghosting kills reach

  • How responding to comments and DMs boosts community and visibility

  • Why talking to everyone means resonating with no one

  • How to identify and speak directly to your target audience

  • Easy social media marketing tips small businesses can implement immediately

If you are a small business owner, boutique owner, service provider, or entrepreneur struggling with Instagram growth, engagement, or content ideas, this episode will help you refine your social media marketing strategy and start creating content that actually connects.

Connect with Jessie Long:
Instagram: @jlongsocialmediamarketing
Facebook: Jessie Long Social Media Marketing

Connect with Julia:
Instagram + Facebook: @JustFlourishMarketing
LinkedIn: Julia Foster

Simple strategy. Real growth. Passion.


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