Do New Customers Need to Be First-Order-Profitable during BFCM?

You can’t just “optimize” your way through Q4.In this episode, Richard, Tony, and Luke tackle two real questions from DTC Hotline listeners:

• What should you prioritize when your new customer file is shrinking—short-term profitability or long-term growth?
• How should brands structure creative, offers, and remarketing campaigns heading into BFCM?

The conversation covers hard trade-offs between short-term EBITDA targets and multi-year growth horizons, plus what kinds of investments (media, product, or brand) actually move the needle. You’ll also hear sharp takes on Q4 strategy—from when to launch holiday creative, to stacking Black Friday vs. Cyber Monday offers, to why simplicity often beats complexity.Call the Hotline:📞 866-DTC-2263Show Notes:Whether you're running paid ads on Meta, Google, or TikTok, FERMÀT can help you increase your conversion rates without touching your website.https://www.fermat.com/ctcInterested in ADmission?Learn more at https://www.youradmission.co/Explore the Prophit System:https://www.prophitsystem.comThe DTC Hotline mailbag is open — email us at podcast@commonthreadco.com to ask us your eComm questions.