SoundCloud just acquired Nina Protocol, the indie music platform that let artists keep 100% of their earnings, marking its first major move since buying Musiio in 2022. With Nina’s shutdown looming, SoundCloud is preserving its editorial archive and genre map to spotlight new artists while offering existing Nina creators free SoundCloud Artist subscriptions — all part of a bold push to become the ultimate hub for independent musicians to thrive on their own terms.
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