Passionfroot just landed $15M to fuel explosive growth, expanding to New York and São Paulo while scaling from 15 to dozens of employees—because as AI floods the market with products, brands desperately need creators to cut through the noise. Their AI tool Zest helps brands find and manage creators, and they’ve already paid out $10M to creators in 18 months. With over $21M raised total, Passionfroot is betting big on the creator economy’s next wave, as platforms like Substack and Beehiiv also push to empower creators financially.

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