Michaels’ new AI shopping assistant, “Ask Mike,” is blowing past expectations—handling 75,000 chats since May and driving conversions more than double those from regular search. Built on Google’s tech, it’s not just for finding one item—it helps customers plan entire projects, from parties to crafts, sparking more related purchases. Over 60% of chats lead to product discovery, and 27% result in clicks or cart additions. With features like product overviews and in-page prompts on the way, Michaels is turning AI into a creative partner that boosts sales and customer engagement—just one example of how AI is reshaping retail.
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