Apple’s diving headfirst into the perimenopause revolution, rolling out major updates to its cycle tracking feature to support women navigating menopause — a global phenomenon affecting 1.1 billion women. With digital health tools in this space raking in billions and companies like Midi Health hitting $1 billion valuation, Apple’s move isn’t just trendy — it’s strategic. VP Stacey Ford confirms users will now get proactive alerts when cycle patterns hint at perimenopause, turning a once-taboo topic into a mainstream, tech-enabled health conversation. This isn’t just an app update — it’s a cultural and medical shift, finally giving millions of women the tools and visibility they’ve long needed.
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