Amazon’s testing AI-generated shopping visuals in the US—showing stylized images to help users refine searches for items they can’t quite describe. Think “cowl neck” or “rattan furniture” made visual. Clicking an image leads to tailored product results, not actual inventory. It’s part of Amazon’s broader AI push, including review summaries and Amazon Lens. But skeptics wonder why use AI art when real photos are already available—fearing shoppers might be misled by attractive visuals that don’t reflect actual stock. For now, it’s a guided search tool, not a product showcase.
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