Amazon just launched an AI-powered merch tool that lets you design custom t-shirts, tumblers, and more by simply telling Alexa what you want — no design skills needed. The feature, available for free in the U.S. via the Amazon Shopping app, turns your ideas into print-on-demand products with Prime shipping. Just describe your vision, tweak it, and share it with friends — all while keeping the barrier to entry ridiculously low. This move could disrupt the entire online merch market by making AI-designed goods as easy to create as they are to buy.

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