Most shoppers are already relying on AI to simplify their online buys—86% admit to using tools like “you might also like” suggestions or chatbots—but many are still struggling to get what they want. Nearly 20% give up after failing to craft the right prompt, often trying three times before quitting. Gen Z leads with longer, more detailed queries, while electronics and fashion see the highest AI usage. Shoppers are saving hundreds by comparing prices faster, but demand better privacy, smarter recommendations, and tools that learn from past behavior—so AI can finally anticipate needs without perfect prompts.
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