Russell Westbrook’s NBA retirement isn’t the end—it’s the beginning of Project B, a bold new league launching in January 2027 where he’s not just a player but co-founder, chief strategy officer, and board member. This isn’t just basketball; it’s a cultural fusion aiming to make athletes owners and decision-makers. With a focus on inclusivity and groundbreaking player pay—claiming women’s salaries will top the WNBA’s—Project B is already hiring big names like Landry Fields and poised to shake up sports as we know it.
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