The World Cup’s first-ever halftime show lit up global streams, with Madonna, Justin Bieber, BTS, and Shakira each boosting their featured tracks by massive percentages — Bieber’s “Everything Hallelujah” up 110%, Madonna’s “Music” up 66%, BTS’s “Dynamite” up 43%, and Shakira & Burna Boy’s “Dai Dai” up 24% — proving that a single electrifying performance can turn a song into a worldwide phenomenon.

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