Grocery prices soared post-pandemic and are now falling slower than expected—thanks to stubborn inflation and retailers holding onto profits. Despite cooling inflation, food costs at home are projected to rise another 2.7% this year, fueled by lingering price hikes. Shoppers are adapting: buying less, hunting deals, flocking to discounters like Costco and Walmart, and embracing store brands—now worth $282.8 billion in sales. Retailers are reluctant to slash prices on high-cost inventory, and consumer apathy further slows deflation. But there’s a spark: Walmart and others are starting to roll back prices on key items, which could trigger a wider price drop and finally help those “feathers” fall faster.
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