Fifa’s controversial plan to sell off tournament rights to private investors has been scrapped after a firestorm of backlash, with Uefa leading the charge and threatening World Cup boycotts. Gianni Infantino’s credibility is under siege as critics accuse him of breaking promises made in 2016 about transparency and reinvesting profits into football development. Major confederations and even the UK Prime Minister have joined the chorus calling for his resignation, casting serious doubt on his re-election bid in March. The collapse of the deal underscores a growing rift between commercial ambitions and the sport’s integrity — and trust must be rebuilt fast.
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