FIFA President Gianni Infantino is pushing a bold new plan to sell World Cup stakes to private investors, offering member federations $20 million each—but only if they agree by September 19. Backed by Joshua Kushner’s firm, the proposal would create a $20 billion subsidiary with private investors owning 20%, sparking outrage from UEFA, who called the World Cup “not FIFA’s to sell” and are considering an emergency meeting. Critics see this as another move to align with Trump-linked figures, following past initiatives like the FIFA Peace Prize. The plan could lead to more frequent World Cups and Club World Cups, potentially sidelining continental tournaments and further commercializing the event. Federations now face a stark choice: take the $20 million and embrace the new structure—or stick with the old $10 million offer. With the deadline fast approaching, the future of World Cup funding and governance is hanging in the balance.
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