FIFA’s bold new plan to spin off a $20 billion commercial entity, FIFA Forward Enterprise, is stirring controversy as UEFA slams the move as a betrayal of football’s soul, warning against selling the sport’s governance. The proposal, backed by potential investors like Kushner-linked Thrive Eternal, aims to raise $4 billion for global development—but member federations are wary, fearing loss of control despite FIFA’s pledge to retain full authority over competitions. This isn’t the first time Infantino has pushed for private investment, recalling the failed 2018 SoftBank deal that also threatened existing tournaments. With a major online congress looming to finalize Women’s World Cup hosts, the fate of this venture remains undecided—until member federations weigh in.
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