Fifa president Gianni Infantino has scrapped his controversial plan to sell stakes in major tournaments like the World Cup, admitting it caused too much division and wasn’t in football’s best interest. The proposal, backed by JP Morgan, aimed to bring in private investment, boost payouts for member associations, and attract top talent—though women’s football was notably left out. The backlash was immediate and fierce, with Uefa, Concacaf, and the Asian Football Confederation all rejecting the plan, and senior advisor Carlos Cordeiro resigning in protest. With these three confederations alone holding over 130 votes, Infantino’s bid for the required 211-member majority collapsed. Now, Infantino vows to unite Fifa and refocus on the sport’s shared future, but the fallout has already shaken the organization to its core.
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