Forget the clubs—Gen Z is taking over Scotland’s Belladrum Festival, turning bagpipes and fiddles into rock anthems. Twenty-four thousand young fans, half under thirty-four, are ditching glitter for Gaelic lyrics and synths-backed ceilidhs, drawn to local pride, authentic connection, and the raw energy of tradition reimagined. It’s proof that heritage isn’t old-fashioned—it’s the next big thing.
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