Spotify’s launching an “AI Persona” badge mid-September to flag fully AI-generated artists, helping fans spot synthetic creators and rebuild trust in a world where AI music is blurring the line between human and machine. Frustrated listeners have even built tools to block AI tracks, sparking Spotify’s move to enforce honesty — AI artists won’t appear in recommendations unless followed, and profiles will be reviewed with self-reporting options. It’s Spotify’s effort to preserve genuine artist-fan connections as AI reshapes creativity.

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