The NFL’s first-ever game Down Under—San Francisco 49ers vs. Los Angeles Rams in Melbourne—is turning into a cultural firestorm, thanks to Netflix’s controversial marketing that centers influencers Alix and Ashtin Earle in football gear, but pivots quickly to social media and streaming. Fans are furious, calling the campaign misogynistic and infantilizing, especially since women make up a huge chunk of NFL fans—and moments like Taylor Swift at games prove their passion isn’t new. Netflix’s gamble to tap into global audiences has backfired, sparking debate over whether they’ll course-correct or double down on this divisive strategy.
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