In 1991, Marvel unleashed “Marvel Illustrated: The Swimsuit Issue” — a hilarious, beach-ready parody of Sports Illustrated’s iconic swimsuit edition, starring your favorite heroes and villains in summer gear. Wolverine hawked deodorant, She-Hulk flexed her workout routine, and the ads were pure gold — from Daredevil’s boxing dad to Reed Richards pushing a digital watch and Thor endorsing razors. Marvel kept the fun going with four more specials through 1995, blending superhero action with cheeky product placement and summer vibes — and yes, Wolverine’s legendary body odor was still a running gag on set.
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