The NBA just crowned its 2025-26 Team Partnership and Ticket Sales & Service Award winners, celebrating innovation, community impact, and tech-driven fan engagement. The Cleveland Cavaliers dominated with two top honors, teaming up with Redfin to turn their arena into a live real estate hub and launching the exclusive HIPP membership. The LA Clippers earned kudos for their Candy Crush partnership, while the 76ers shined for their Bank of America-backed local entrepreneur initiatives. Orlando Magic took the International Strategy Award for their German expansion, Detroit Pistons won for a standout sales campaign, and Charlotte Hornets were honored for their Hive Society membership program. Tech leaders Houston Rockets and New Orleans Pelicans were recognized for pioneering AI Studio applications. League officials say these teams are redefining fan experience through creativity, measurable results, and global outreach — setting a new benchmark for sports business excellence.
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