You’ve seen them: the glossy cheeseburger with flames behind it, a pile of competing fonts, and “HOT DEAL” in a starburst. AI flyers are everywhere, and they take thirty seconds to make. But do they work?

In this episode, Amanda and Rachel break down why most of these flyers aren’t building your business and how to set up AI to make a flyer that looks and sounds like it came from you.

In this episode, you’ll learn:

  • The mistakes people make when using AI to create flyers for their business, and why so many AI flyers look identical
  • How to use Claude Design to make on-brand flyers
  • How to write a short brief with guardrails that keep out the generic AI look


Example Flyer Brief

Tweak this brief for your business, and then give it to Claude Design or your AI tool of choice along with your Brand Playbook.

Flyer brief name: [ex: Free community workshop]

  • Who it's for: [ex: Busy parents in [town] who want easier weeknight dinners

  • The one action: [ex: Scan the QR code to save a free seat

  • Headline: [ex: Weeknight Dinners Without the 5 p.m. Scramble

  • Details (three max): [ex: Saturday, October 24, 10–11:30 a.m. · Memorial Library,  Community Room, Free, 20 seats]

  • Host line: [ex: Hosted by Emily W., Registered Dietitian

  • Size: [ex: 8.5 x 11 in, portrait, for print. Also make a 1080 x 1350 version for Instagram.]

  • Brand: [ex: Use my uploaded brand setup. Colors: [hex codes]. Headline font: [font]. Body font: [font]. Two fonts max.]

  • Imagery: [ex: Leave a large placeholder for my own photo of a real meal. No AI-generated food or people.]

  • Layout: [ex: Make the headline the largest element, with generous white space. Put the QR code bottom right and a small logo at the bottom.]

  • Tone: [ex: Warm and practical, per my Brand Playbook. No exclamation points, and no words like "detox," "clean," or "transform."]

  • Avoid: [ex: Busy backgrounds, more than three colors, starbursts, badges, and clip art.]


Need help building your Brand Playbook or setting up AI to make on-brand content? Reach out to Fifteenth Page at fifteenthpage.com.


Fifteenth Page helps brands and marketing teams build practical AI content strategies rooted in editorial excellence. Brand messaging has always been our thing—and in the age of AI, it matters more than ever.

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