Dan Baptiste, Executive Vice President, Skyword, joins Modern Marketing and Measurement to discuss how brands can build authority through original expertise, a clear point of view, and teams that actually work together. Drawing on his experience helping companies tell their stories, Dan explains how a Vegas resort can accidentally become known for gambling instructions, why being cited is different from being recommended, and what marketing departments might learn from looking beyond their own org charts. He brings humor to a serious question: What does a brand contribute that customers cannot get everywhere else?
Podden och tillhörande omslagsbild på den här sidan tillhör
Modern Marketing + Measurement. Innehållet i podden är skapat av Modern Marketing + Measurement och inte av,
eller tillsammans med, Poddtoppen.
