The NFL’s first-ever regular-season game Down Under—San Francisco 49ers vs. Los Angeles Rams in Melbourne on September 10—is getting a wild promotional push from Netflix, which teamed up with influencers Alix and Ashtin Earle for their new show “Earle Meets World.” The ad, featuring the sisters in team gear and getting football coaching, quickly pivots to social media and Netflix branding, sparking outrage among fans who feel it dismisses the existing female fanbase. Critics argue women are already huge NFL fans and don’t need to be “introduced” this way, even as the league itself highlights the growing female audience as key to its future. Now, Netflix faces backlash—and the question is whether they’ll pivot or double down.
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