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Self-sabotage in business rarely looks like failure. More often, it disguises itself as logic, integrity, alignment, or “being responsible.”
In this episode, I'm unpacking the psychology of self-sabotage through the lens of the nervous system—and naming the six most convincing, sneaky patterns that quietly block growth for coaches, therapists, and heart-led entrepreneurs.
You’ll learn why self-sabotage isn’t a mindset issue, but a threat response rooted in the brain and nervous system, and how patterns like over-preparing, under-selling, chronic urgency, price hesitation, and spiritualized avoidance can keep you stuck without ever looking like fear.
If you’ve ever felt like you’re doing “everything right” but still not seeing the level of income, visibility, or momentum you desire, this episode will help you:
• Identify the hidden self-sabotage patterns in your business
• Understand the nervous-system drivers behind them
• Distinguish true alignment from avoidance
• Begin building safety for expansion, visibility, and sustainable success
This episode is especially powerful for coaches, therapists, wellness practitioners, and purpose-led entrepreneurs ready to grow without burning themselves out or staying stuck in over-preparation.
Expansion doesn’t require force. It requires safety. Let’s talk about what’s really been in the way.
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Connect With Me Via IG (and feel free to drop any questions you want me to cover in the podcast!): @nikki.heyder
- Join SELF LED, my psychology-informed business membership — a place to bring the thing you're stuck on, work out what's actually underneath it, and decide what to do next: Click here to join
- Not sure what's actually holding your business back? Take the free quiz and find out whether what's in the way is strategy, skill, systems — or something else: Click here to take the free quiz.
