Ep #56 Your DC's Biggest Problem Isn't Moving Pallets, It's Data | Zebra Technologies Wes Coleman

"If you gave a user a gold bar, they'd complain about how heavy it was." 😂

That's Wes Coleman, Industry Principal for Warehousing at Zebra Technologies, on change management. And he's earned the right to say it: 36 years in the industry, from UPS to FedEx Ground to running operational excellence, and now 30+ weeks a year inside customers' warehouses.

Always happy to chat with folks like him that are right there on the front lines of the industry!

🔹 User acceptance now sits ABOVE throughput, quality and efficiency for a lot of companies. Retention changed the math.
🔹 Your team has great tech in their pocket, car and home. They expect it at work too. If yours is good, use it as a recruiting tool.
🔹 Bolting good technology onto a bad process makes things worse. Fix the process first.
🔹 Bring a new hire AND a legacy employee into the decision, not just your rock star.
🔹 Warehouses don't always "automate." They augment, one small piece of a process at a time.

And of course this: "The biggest challenge in your DC today isn't moving pallets. It's moving data."