How to differentiate your brand in a crowded market? With Alex Schellenberger

In today's competitive hospitality market, distinguishing your brand is more important than ever. We often look for strategies to stand out, but the challenge is maintaining authenticity while adapting to change. As consumer expectations evolve and sustainability becomes a talking point, how can brands ensure they remain relevant and well-admired? Join Tim Davis as he delves into these topics with Alex Schellenberger, Chief Brand and Marketing Officer at Mandarin Oriental Hotel Group, in this episode of Setting the PACE. Tune in to explore the nuances of brand differentiation, the role of sustainability in luxury hospitality, and the future of guest experiences.