How do you know if your startup is actually on track?
A founder recently asked Rob a simple question: What does good actually look like? Rob realized that most founders don't have clear standards for evaluating whether their startup is making progress or quietly stalling. In this episode, Rob introduces a practical framework for assessing startup health across the entire customer factory - from pipeline and PULL to close rates, cycle times, and customer success.
Covered in this episode:
The six metrics every founder should track
What a repeatable case study actually looks like
How many customer conversations you should be having each week
The close rates and sales cycles high-performing startups achieve
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