This one is for all the analytical founders in our audience. "Me-search" (the act of analyzing your own experience and projecting onto a group, like in marketing) is a villain in business schools, but Rob argues that it does hold an important insight within your reach: Understanding how humans are not robots and more deeply grasping what PULL is and "feels like" - which is the driving force behind your startup.
We discuss when an analytical approach vs. "feelings" is appropriate, and how to do the "me-search" exercise in your life to build the instinct of looking for PULL for customers, not rational arguments.
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Rob Snyder. Innehållet i podden är skapat av Rob Snyder och inte av,
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