Trail running is growing, but who gets to feel like they belong? Vivek Gowri, owner of San Francisco Running Company, believes the future of the sport depends on more people being able to see themselves in it. And he's using a running store to do something about it.

Presented by Kiprun.

Vivek works at NVIDIA and owns one of the Bay Area's most beloved running stores. We talk about why he bought a business he already loved, what Ben Dhiman's historic UTMB victory meant to him as an Indian runner, and how a women's trail race with a $25,000 prize purse reflects his ambitions for the sport. Underneath it all is a question about what we're responsible for when we love something enough to want to change it.

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Topics / Timestamps

  • 00:00 Why representation matters
  • 01:39 Buying San Francisco Running Company
  • 09:29 Who belongs in trail running?
  • 20:02 Building a business around community
  • 22:03 Rethinking women's trail racing
  • 28:26 What trail running needs to change
  • 33:45 What must never change


Resources / Links

  1. Salt Lake Foothills Trail Races
  2. Borderlands.cc


Related Episodes

  1. Ultra Running isn't Just Running


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Borderlands explores trail running through culture, media, and the forces shaping it.

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