Mat Hornsby, co-founder of Williams Jet Tenders, joins the Founder Podcast Series to discuss how a business that began in a garden workshop in rural Oxfordshire grew into one of the marine industry’s best-known tender brands. Mat explains how he and his brother John spent years building wooden boats, remortgaged their parents’ house to fund the business, and eventually identified an opportunity in the yacht tender market that would transform the company. The conversation explores the development of Williams’ early jet tenders, the importance of finding the right engine technology, raising investment, scaling production, and building relationships with major yacht builders including Princess, Sunseeker, Pershing, Azimut and Ferretti. Mat also discusses the strength of the Williams brand, the role of global dealer support, launching the wider Williams Marine Group and Evene Tenders, and why continued product innovation remains central to the company’s next phase of growth.
This Founder Podcast Series is produced in collaboration with Yachting Ventures and Marine Industry News. Filmed at Cannes Yachting Festival.
Key Points:
Williams Jet Tenders grew from a family garden workshop into a globally recognised tender brand. Product quality, industry relationships and end-customer demand were critical to scaling the business. Williams Marine Group is expanding into larger tenders while continuing to invest in innovation and new technology.
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