What happens when you prioritize relationships over marketing tactics?
Dr. Lise Lewis left a secure senior HR position to start Bluesky International with no marketing plan—just a network of people who genuinely wanted her to succeed. Twenty-five years later, she's coached executives at Pricewaterhouse, BBC, Sony, and Vodafone, all through relationships and referrals.
In this conversation, Lise shares:
The pivotal moment that sparked her fascination with relational dynamics in coaching
Why being "too hurried" or procrastinating kills feedback conversations
What makes someone a "relational hero" at work
Her advice for starting a coaching business today: activate your network, get out and try new things, and write about what makes you genuinely unique
If you've been told you need a complex marketing plan to build a successful practice, this episode will challenge everything you think you know about business development.
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