Bethan Dando is a rising force in the wellness and fitness industry, blending expertise in personal training, Pilates, strength, and cardiovascular fitness to deliver sustainable performance solutions.
In 2022, she founded Pilates Class UK, a recruitment and consultancy platform connecting top instructors with studios, gyms, hotels, and events nationwide — scaling to over 18,000 bookings in 2024 and earning her Business-to-BusinessService Provider of the Year 2025.
After navigating early challenges like cash flow, scaling, and burnout, Bethan pivoted with purpose — launching WEL-B, an AI-powered platform designed to optimise timetables and profitability for wellness businesses.
Now backed by pre-seed investment and launching across the UK, US, and Dubai, it marks her move into tech-driven solutions.
Today, Bethan is focused on building smarter, more sustainable systems for the global wellness industry — using technology to enhance performance, prevent burnout,and strengthen human connection at scale.
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