Curating Whisky Like Fine Art: Georgie Bell on Building The Heart Cut

Georgie Bell founded The Heart Cut whisky company three days before giving birth to twins — and went on to win Best Independent Bottler in the World, three years running.

In this episode, Aliya talks to Georgie about flipping the independent bottling model on its head: buying casks directly from distilleries in 11 countries, building a brand on advocacy over advertising, and the power of radical focus as a founder.

We cover:

Why "healthy naivety" beat industry advice

Tailoring one story for different audiences

The two-year focus strategy that built loyal early adopters

What genuine collaboration actually looks like

Founding a business with a newborn (times two)

🥃 theheartcut.comUse code WHISKY10 for 10% off your first bottle order.

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Host socials:

Kelly - https://www.linkedin.com/404/

Aliya - https://www.linkedin.com/in/aliya-musa-ab209050/