What actually makes content go viral, and why does so much content fail? Zachary Cummings joins Michael Chernow to break down viral content strategy, podcast growth, social media marketing, and the years of testing that helped grow The Journey Podcast to millions of followers across platforms. Zach shares how posting four times a day for months led to his first viral breakthrough, why understanding human emotion matters more than chasing the algorithm, and how his work with Michael generated millions of views in just months. They also discuss podcasting, entrepreneurship, content creation, personal branding, self-doubt, discipline, and what it takes to build one of the biggest platforms in the world. Whether you're a podcaster, content creator, entrepreneur, or trying to grow on Instagram, TikTok, YouTube, or Facebook, this conversation breaks down what actually makes people stop scrolling and pay attention.
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