Inside the World Cup, How Social Replaces TV for News & Kings League's 50% Staff Cuts

The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host or industry guest to break down the stories shaping how the industry works now, built for senior sports and media professionals.

This week Ed sits down with Rich Johnson. They unpack the BBC Sport app's record-breaking World Cup engagement numbers, how CazéTV just made YouTube history with 12.4 million concurrent viewers during Brazil vs Morocco, FIFA's record opening week and the strategy behind it, the Reuters Institute Digital News Report showing social media has overtaken TV as the world's news source for the first time ever, and why Kings League just cut half its staff weeks after drawing 120 million livestream viewers.

To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest.

CHAPTERS

00:00 Intro & Welcome to Rich Johnson

00:30 The BBC's World Cup Innovations

06:45 FIFA's Record-Breaking Opening Week and Cultural Strategy

15:00 How CazéTV Just Made YouTube History

20:45 Social Media Overtakes TV for News

27:30 Why Kings League Just Cut Half Its Staff

37:30 Wrap-Up

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