How to prove content success after YouTube's new update | 5 Sports & Media Stories - The Attention Shift | Lyssna här

Ed and Andy are back from the summer break to unpack the latest news in sports and media. They cover Gary Neville's Overlap and the new Stick to United show with Wayne Rooney and Mark Goldbridge, YouTube's major update to view counting, the NBA and WNBA's multi-year TikTok partnership, World 1's launch of 30-second Micro-Sports backed by ten Olympic medalists, and Kick founders launching Club, a Patreon rival built inside their own creator platform.

To listen to every episode of The Attention Shift, head to dizplai.com. Got a question for us, or want to join us as a guest? Email hello@attentionshift.media.

CHAPTERS

00:00 Intro and welcome back from summer break

00:44 Disney+ signs the Overlap and launches Stick to United

07:47 YouTube changes what counts as a view

14:52 The NBA and WNBA make TikTok their monetisation layer

20:57 World 1 launches sports designed to finish in 30 seconds

30:10 Kick's founders build their own Patreon rival

35:40 Wrap

SHOW NOTES

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