In this episode of The Full Frame, we sit down with Sony Digital Imaging Ambassador Colin Jeffs to explore the art and evolution of music video production. Colin shares how music videos have become a powerful tool for branding, and how he’s carved out a distinct visual style while balancing client expectations with creative ambition.
We dive into his process - from conceptualising ideas to executing them efficiently on set - along with the benefits of keeping crews lean, learning from collaborators, and adapting to the ever-changing landscape of the industry.
Join us every Tuesday for the latest conversations, plus follow us at @SonyAlpha.ANZ where you can submit your questions and give your feedback.
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