Ep. 30 Too Faced

Too Faced started as kitchen experiments and ended with a $1.45 billion acquisition.

In this episode, I cover the full history of Too Faced — from its scrappy indie beginnings to the scented franchises that built a cult following, household names like the Lip Injection Lip Plumper and Better Than Sex mascara, and how a brand built on fun and femininity became one of the biggest buyouts in beauty history.

💄 Episode's Lipstick: ILIA Lip Sketch Hydrating Crayon in Rhyme (affiliate)

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Email: sarah@thecosmeticchronicles.com

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Sources:

• https://www.glossangelespod.com/episodes-blog/2026/8/jerrod-blandino-on-the-145-billion-too-faced-sale-he-never-planned-to-make

• https://www.allure.com/story/too-faced-cosmetics-history

• https://www.allure.com/story/jarrod-blandino-interview

• https://www.elcompanies.com/en/our-brands/too-faced

• https://www.toofaced.com/about-us

• https://www.latimes.com/archives/la-xpm-1998-aug-13-ls-12535-story.html

• https://www.entrepreneur.com/business-news/entrepreneur-business-the-glamorous-life/18604

• https://theindustry.beauty/the_directory/too-faced/

• https://www.beautylish.com/a/vxvxy/too-faced

• https://resources.latana.com/post/too-faced-deep-dive/

• https://wwd.com/fashion-news/fashion-features/feature/beauty-beat-too-faced-growing-from-indie-roots-499785-2029667/

• https://www.forbes.com/sites/celiashatzman/2017/12/07/jerrod-blandino-on-why-he-launched-too-faced-and-breaking-beauty-rules/

• https://www.refinery29.com/en-us/2017/12/184337/too-faced-jerrod-blandino-scented-makeup

• https://trademarks.justia.com/772/44/shadow-77244249.html

• https://www.temptalia.com/too-faced-spring-2010-collection/

• https://www.temptalia.com/too-faced-for-holiday-2010/

• https://www.temptalia.com/too-faced-the-art-of-sexy-collection-for-fall-2012/

• https://www.temptalia.com/too-faced-boudoir-beauty-collection-for-spring-2013/

• https://www.prweb.com/releases/too_faced_cosmetics_launches_mascara_that_claims_to_be_better_than_sex_pretty_rebel_collection_nylon_false_lashes_review_promo_code_discount_coupon_beautystat_com_2013/prweb10958683.htm

• https://fashionmagazine.com/beauty-grooming/too-faced-20th-anniversary-collection/

• https://www.temptalia.com/product/too-faced-chocolate-bar-eye-palette/the-chocolate-bar/

• https://www.allure.com/story/too-faced-melted-lipstick

• https://www.temptalia.com/faced-fall-2014-launches/

• https://cosmeticsbusiness.com/too-faced-launches-new-foundation-109147

• https://via.ritzau.dk/pressemeddelelse/9085812/ny-estee-lauder?publisherId=90456

• https://www.allure.com/story/jackie-aina-interview-too-faced-born-this-way-foundation-shades

• https://www.glamourmagazine.co.uk/article/too-faced-jerrod-blandino-interview

• https://www.forbes.com/sites/celiashatzman/2023/07/25/too-faced-founder-jerrod-blandino-is-shaking-up-the-beauty-industry-again-with-two-new-brands/

• https://www.vogue.com/article/whats-the-future-of-too-faced-without-its-founders

• https://cosmeticsbusiness.com/too-faced-co-founder-reveals-true-thoughts-on

• https://ineedthisunicorn.com/vintage-too-faced-cosmetics-the-quickie-chronicles-nail-polish-etc/

• https://intothegloss.com/2015/03/too-faced-melted-lipstick

• https://polishedandinspired.wordpress.com/2018/02/06/review-too-faced-sweet-peach-palette/

• https://www.temptalia.com/product/too-faced-eyeshadow/ooh-and-ahh-left/

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Too Faced, cosmetics history, makeup innovation, brand evolution, Jerrod Blandino, Jeremy Johnson, beauty industry, product development, cosmetics acquisition, chocolate bar palette, peach eyeshadow palette, better than sex mascara, beauty brand history, estee lauder companies