In this episode of The Political Marketing Podcast, I’m joined by Tom Edmonds, one of the key strategists behind the Conservative Party’s successful 2015 general election campaign. As Director of Digital and Creative, Tom worked alongside Craig Elder and under the overall leadership of Lynton Crosby to deliver a tightly disciplined and highly targeted campaign that delivered a surprise majority.
We talk about the role of digital in that campaign, what worked, how it was structured, and why message discipline mattered.
We also contrast this with the 2017 campaign, which was less successful, and explore what changes made a difference to the outcome.
Tom also shares reflections from the 2016 Remain campaign, where he played a central role in digital strategy.
Finally, we zoom out to look at how digital campaigning has changed from 2015 to 2025. What’s improved? What’s been lost? And what still matters most?
This is a smart, honest conversation about what makes political campaigns win and what makes them fall apart.
Podden och tillhörande omslagsbild på den här sidan tillhör
Benedict Pringle. Innehållet i podden är skapat av Benedict Pringle och inte av,
eller tillsammans med, Poddtoppen.
