This week on Built This Week we sit down with Anis Bennaceur, co-founder and CEO of Attention, to demo the AI-native Revenue Operating System that automates CRM updates, sales coaching, and pipeline forecasting after every call. Sam also demos a Monte Carlo forecast dashboard he built on top of Attention's open source coaching stack.
We cover:
- What Attention is and how it automates sales operations end to end
- Sam's live Monte Carlo forecast dashboard built on Attention's open source stack
- How AI listens to every call and updates your CRM automatically
- Why filling the CRM is the painkiller every sales team actually needs
- Real-time coaching scorecards and how reps get scored during the call
- Pipeline forecasting and how AI catches deal risk before you do
- How to manage LLM token costs at scale without killing developer productivity
- Why Anis personally approves every token budget overrage at Attention
- Anthropic filing for an IPO and what it means for the AI race
- Why Uber capping developer token spend is the wrong move
- Agents vs deterministic workflows — the honest truth about what actually works in production
- Why the companies letting their teams run free with AI are pulling ahead
If you are in sales, building a revenue operations stack, or want to understand where AI is taking enterprise software, this episode is for you.
Find Anis and Attention:
Website: attention.com
LinkedIn: linkedin.com/in/anis-bennaceur
Twitter: x.com/anisbennaceur1
Company LinkedIn: linkedin.com/company/attentiontech
Company Twitter: x.com/tryattention
TIMESTAMPS
[00:00] Intro
[01:03] Meet Anis — CEO and co-founder of Attention
[01:50] Sam demos his Monte Carlo forecast built on Attention's open source stack
[04:51] What Attention actually does — the core product
[06:30] Painkiller vs vitamin — why CRM accuracy is the real problem
[07:45] Real-time coaching scorecards and call scoring
[09:20] Pipeline forecasting and deal risk detection
[11:00] Who is using Attention and why
[12:30] Automating work for reps, managers, leaders, and RevOps
[14:00] News — Anthropic filing for an IPO
[15:10] Uber CEO capping developer token spend
[17:00] How Attention tracks LLM cost per client, per feature
[19:05] Claude token caps and how Anis approves overrages personally
[20:30] The token budget chaos — tracing where the spend went
[22:30] Agents vs deterministic workflows — what actually works
[24:34] Why workflows beat agents in most production scenarios
[25:10] How to find Anis and Attention
[25:30] Wrap up
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#AI #Sales #CRM #BuildWithAI #Anthropic #AIAgents #RevOps #BuiltThisWeek #Attention
