It's summertime, which means I'm taking a little break from recording new episodes. As an '80s kid, I grew up looking forward to reruns of my favorite TV shows, so I thought we'd do the same thing here on the podcast.

Throughout July, I'm bringing back some of the most downloaded episodes from the show. Whether you're listening for the first time or giving this episode another spin, I hope you hear something that lands a little differently this time around.

Thanks so much for being here. Enjoy the episode, and I'll be back in August with brand-new conversations!

In this episode, I’m breaking down what actually goes into a pre-launch and how to structure the weeks leading up to your launch.

I’m giving you the six-week framework I use with my clients to warm up their audience, tap into buyer psychology, and make sure they’re not scrambling to convince people at the last minute. 

What you’ll uncover:

  • How to decide how long your pre-launch should be
  • The real purpose behind each week of your pre-launch
  • Why sharing your “why” still matters (even if you’ve told it 100 times)
  • What type of objections need to be addressed before you open your doors
  • A simple tactic to future-pace your audience do they’re clamoring to buy your stuff

Listen now to start mapping out a pre-launch that feels good AND converts.

Your Next Steps:


Want to plan your next launch in seconds? Grab my free AI Launch Calendar


🔹 Let’s work together!Book a strategy call

🔹 Join the Behind the Launch Facebook Group

🔹 Connect on Instagram


Thanks for Listening!


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Podden och tillhörande omslagsbild på den här sidan tillhör Brenna McGowan. Innehållet i podden är skapat av Brenna McGowan och inte av, eller tillsammans med, Poddtoppen.