In this episode, I’m sharing 3 things I’d tell you about your launch if I wasn’t afraid to hurt your feelings. And warning: these aren’t beginner mistakes. They’re blind spots I see with smart, experienced business owners who know their audience, know marketing, and have launched before. Sometimes that experience is exactly what makes these things harder to spot.
In this episode, you’ll hear:
Why knowing the ingredients of a pre-launch doesn’t mean you’re using them strategically
The question to ask about every piece of content you create before a launch
Why experience can create blind spots in your marketing
How one business owner did less marketing and saw a 214% increase in sales
Why “I need to do more” may be the wrong response when sales slow down
The part of your launch you may need to analyze before obsessing over click-through rates and webinar attendance
Why your launch may simply be revealing a problem that started weeks earlier
I also share the story of Annemarie and what happened when she stopped doing Instagram for two months and focused on what was actually moving the needle. You can hear more of that story in last week’s episode:https://brennamcgowan.co/episode65
And if you’re wondering what you should be doing before your next launch, join me for my September 23 masterclass, where I’m teaching the three pre-launch moves that build demand, pre-sell spots, and take pressure off your launch:
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