Seasonal Slumps? Not Anymore: Smart Social Media Strategies for Hospitality Brands

Every hospitality marketer knows the pain of seasonal downturns. Your social media metrics start to dip, engagement becomes harder to maintain, and suddenly, those bustling feeds that were bursting with activity feel more like an echo chamber. If you're struggling to keep your social media presence vibrant and engaging during your off-peak seasons, you're facing one of the industry's most persistent challenges.

Today we're joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers across multiple locations. With over seven years of experience navigating the seasonal nature of family entertainment destinations, Amanda has mastered the art of maintaining year-round social media engagement, even when the rides aren't running at full capacity.

Social Pulse Podcast host Mike Allton asked Amanda Lahn-Boyer about:

🟣Strategic Content Planning - Learn how to build a year-round content calendar that maintains audience engagement regardless of season

🟣Off-Peak Opportunity Mining - Discover creative ways to turn traditionally slower periods into unique marketing advantages 

🟣Measurement That Matters - Understanding how to adjust and interpret social media metrics based on seasonal patterns

Learn more about Amanda Lahn-Boyer

Connect with ⁠Amanda Lahn-Boyer on LinkedIn⁠

Resources & Brands mentioned in this episode 

⁠FunPlex amusement centers⁠

Learn more about Agorapulse with a ⁠free demo⁠ 🧡

⁠Mount Laurel⁠

 ⁠East Hanover⁠

⁠Funplex After Dark⁠

⁠IAAPA⁠

⁠CapCut⁠

⁠Visit Philly⁠

⁠Visit New Jersey⁠

⁠Social Media Day Philadelphia⁠

⁠Funplex Social Channels⁠

Show Notes & Transcript: ⁠https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/seasonal-slumps-not-anymore-smart-social-media-strategies-for-hospitality-brands⁠

Brought to you by ⁠Agorapulse⁠: the #1 rated social media management solution. ⁠Follow Agorapulse on LinkedIn⁠.

Produced and Hosted by ⁠Mike Allton⁠, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.