Do you really need to create brand-new content for every holiday, season, and trend?
Not always.
In this episode of The Branding Fix, we’re talking about the shift we’re making in our own content system: creating more evergreen content, then promoting it through seasonal angles.
Because one blog post, podcast episode, YouTube video, or newsletter can have way more than one life. A piece of content you shared once can be repackaged for Mother’s Day, summer, back to school, fall, the holidays, or whatever moment makes sense for your audience.
We’re breaking down the difference between create mode and promote mode, why your old content is probably not as “old” as you think, and how to use your existing content library instead of constantly starting over.
Plus, we’re sharing real examples from our coworking community and how different niches can use this same system.
Watch the video: https://youtu.be/_wta2c2af7Y
In This Episode
- Why evergreen content should do more of the heavy lifting
- How to promote the same piece of content in different seasons
- Why your audience probably did not see or remember it the first time
- How to turn your content archive into a promotion system
- Examples for bloggers, podcasters, YouTubers, and social media creators
Timestamps
00:00 Seasonal Content Overwhelm
00:25 Evergreen Seasonal Promo System
03:03 Creation vs Promotion Modes
04:33 People Forget Your Posts
06:20 Community Examples That Work
09:50 Package The Promo Angle
11:53 Simple Tagging Spreadsheet
15:19 Audience Seasons And Vibes
19:14 Execution And Lead Times
21:30 Refresh Reuse And Wrap Up
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We're two solo bloggers documenting how we rebuild and future-proof our content and brand.
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