In this episode, fintech growth strategist Nikolay Sabev joins Sally Baker to explore how payments are evolving, from invisible transactions to AI-driven fraud prevention, and what it all means for fintech marketers.
Nick shares global insights from his work across embedded finance, cross-border payments, and digital currencies, and explains why the winners in this space will be those who combine speed, security, and simplicity with clear, trustworthy communication.
In this episode:
The rise of cashless and invisible payments — and what markets like China and Scandinavia can teach us
How embedded finance is shaping customer experiences without people even realising it
The role of AI and machine learning in fraud prevention, data protection, and personalisation
Why stablecoins and digital currencies could transform cross-border payments
How fintech marketers can build trust and clarity in a complex, compliance-driven world
Useful links: Connect with Nikolay Sabev on Linkedin: https://www.linkedin.com/in/nikolaysabev/ Connect with Sally Baker on Linkedin: https://www.linkedin.com/in/sallybaker/
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